SEO stands for search engine optimization. Search engine
optimization is a methodology of strategies, techniques and tactics used to
increase the amount of visitors to a website by obtaining a high-ranking placement in the
search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
Classification of SEO?
1. On page SEO.
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags. See also Suite Content Optimization.
Elements of on page seo
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Title is one of the most important on page seo
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Keywords
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Meta description is an often overlooked opportunity
to attract search visitors
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Heading
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Image
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Linking
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Words in link
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Robots.txt file
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Domain registration – sites that have been
registered for a longer period of time rank higher.
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Webmasters tools
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Google Analytics
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Plugin
2. Off page SEO
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords. You also need to make sure that you have a significant of inbound links from highly respected external websites - that's called offsite SEO.
Elements of off page seo
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Social Media Marketing
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Social Bookmarking
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Directories Submission
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Forum Posting
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Blog Comment
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Article Submission
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Guest post
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PDF/ image/ ppt/ video submission
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Broken Link submission
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Web 2.0/ PBN
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Answer Question
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Link Wheel
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Rss Submission
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Profile Creation
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Local Creation / ads